Vegetal Line restyling
After three years on the market Vegetal Line needs to be revised for the following reasons:
- the packaging is perceived too "pharmaceutical" and this detail is a limit for a wide part of the potential target in wellness food market;
- not so good tasting because of its ingredients
(soy protein based products taste, is everything but good).
The Marketing department wants to give a new life to the Line with a new logo, image, packaging and ingredients (pea protein i. e. has a better taste) in oder to satisfy the market requests.
Vegetal Line consists of:
- vegetal proteins in powder form;
- protein bars.
Previous "Technical" image
Starting from scratch and exploring new ways...
Different ideas for the new Logo. From the modern, even if "friendly", to the "old style", to the "handwritten".
The first set of mockups.
Exploring different paths
New packaging technologies in order to give different appeal.
Custom background pattern instead of the outlined leafs used for mockups.
Color adjustment to reach the desired effects with Pantone® Colors in sleeve printing process.
The first product ready for the market test is a pea protein bar.
After the success of the protein bar, in few months the new doy-pack packaging system has been implemented for powder proteins.
